Full-service mortgage lender chooses Adwerx to power database-focused advertising across 22 locations in 14 different states
January 6, 2022 – Premier Nationwide Lending has funded over 130,000 loans during the company’s last 20 years in business. The full-service firm is now investing in itself and proving its commitment to adapting quickly to the changing industry by launching Adwerx Advertising Automation for every loan officer. Adwerx specializes in automating digital advertising in a market that is increasingly going digital.
The firm is utilizing Adwerx’s Customer Relationship AdvertisingTM solution, founded on the simple premise that people buy from people. The technology creates personalized ads and targets Premier Nationwide Lending loan officers’ most valuable audience: their database. By pulling from a CRM, each loan officer’s ad will show to members of their network throughout their online journey – all over premium websites and social media.
Premier Nationwide Lending loan officers also receive retargeting ads, so that when a prospect visits their webpage, an ad with the producer’s name, photo, and contact information will then follow the individual while they browse the web.
“The mortgage industry faces continuous technological and regulatory change,” said Anisa Johnson, Vice President of Marketing and Communications at Premier Nationwide Lending. “By automating our marketing strategy with Adwerx, our loan officers have access to not only the most reliable and innovative marketing technology, but also the most compliant. It’s the easiest way for us to stay ahead of the curve and spend more time with our customers.”
Adwerx is the only solution designed specifically to automate digital ads for mortgage brokerages and their producers, enabling them to reach home buyers directly, while also staying in front of their referral networks.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About Premier Nationwide Lending
Established in 2002, Premier Nationwide Lending is a full-service mortgage lender with more than 22 locations. On average, we fund $2 billion in mortgage loans every year and service homebuyers across 14 state lines.
But while our company may have grown in size and scope since our early years, we still adhere to the same principles that we initially established. The mortgage industry confronts continuous technological, regulatory, and market change, but the expectation for fair and responsive service remains constant. That’s just what we provide here at Premier.
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.